Case Study - Kfc China Strategies - 1303 Words

Case Study 1 Introduction Since KFC opened the first outlet in Beijing in 1987, the fast-food giant has occupied its dominant position in China(Bell and Shelman 2011). As KFC expands rapidly in China, it formulates specific strategy aiming to Chinese customers and accomplishes unprecedented success. Among all the strategies, the localization strategy and the different operation management contribute significantly. While analyzing such strategies, benefits and weakness both emerge and some questions need to be resolved. What is the best business strategy to ensure long term success for KFC in China? What are three key challenges to its localization strategy that KFC China might face in the future? I would give analysis to the strategies†¦show more content†¦Ã¢â‚¬ ¢ The First Challenge The first challenge comes from the dilemma between additional costs and the benefit generated from the adjustment for regional differences. As mentioned before, further localization is a feasible solution to ensure long-term success. Nevertheless, it demands not only fund but also human resources. New products have to be developed, resulting in the accompanying new advertisement. Employees have to learn the new cooking method and use the localized recipe. Additional costs then arise and managers have to do trade-off between the costs and the benefits. †¢ The Second Challenge The second challenge comes from labor force. The exhausted demographic dividend will trigger a shortage of 140 million workers in China in the near future(Evans-Pritchart 2013). As the supply of labor shrinks, the equilibrium condition will alter. Thus, KFC has to increase the real wage to recruit enough employees. As the KFC SWOT ANALYSIS 2013(2013) suggests, high employee turnover also raises the risk of unexpected costs, for the work in KFC is low paid and doesn’t require specific technical skills. †¢ The Third Challenge The third challenge is the contradiction between healthy diet and fast-food. These years, Chinese are aware of the importance of a balanced diet(Atsmon, Y., Magni, M., Li, L. and Liao, W. 2012). The entrenched stereotype that fast-food is deemed as junk food has jeopardized the reputation of KFC.Show MoreRelatedKFC China and its Marketing1525 Words   |  7 Pagesï » ¿Case Study 2 Introduction KFC China is a quick service restaurant that’s has dominated the local fast-food market. Marketing has significantly contributed to its success. This report covers KFC-China’s current localized marketing strategy consisting of product, promotion price and placement strategies. It will also discuss the potential issues that may affect business operations in the near future, these include; increasing costs, emerging seniors market, economic slowdown and supplier issuesRead MoreKey Success of Kfc842 Words   |  4 Pages____________________________________________________________ _________ Case: KFC in China In China, Yum! Brands is opening a KFC store every day. But this is not the KFC you know in America. A recent case study written by professor David Bell and Agribusiness Program director Mary Shelman reveals how the chicken giant adapted its famous fast-food formula for the local market. Key concepts include: †¢ In China, KFCs strategy was to be part of the local community, not be seen as a foreign presence. †¢ China division chairman and CEO SamRead MoreAn Analysis Of Kfc s International Expansion Opportunities Essay1147 Words   |  5 Pages An Analysis Of KFC’s International Expansion Opportunities A Case Study of Ivey School Of Business Analysis By Carson McLaren December 5, 2016 BBB4M-1 Mr James Table of Contents Title Page 2. Table of Contents 3. Problem (Issues) Statement 4. Case Analysis 5. Analysis of Alternatives 6. Recommendations 7. Annotated Case Study Problem Identification Key Decisions Is International expansion the most effective way toRead MoreKfc Term Paper765 Words   |  4 PagesTHE GROWTH OF KFC IN CHINA Kentucky Fried Chicken (KFC) has achieved another milestone in delivery, the explosive growth in Asian region most particularly in their current trends in China that KFC fried chicken, burger and fries is gaining its way to superstardom. Currently their food store has been enjoying its popularity and outperforming their competition because of this one particular brand the â€Å"Yum Brand† KFC has taken advantage of the Chinese in their preferences and hunger to suitRead MoreKfc Peta Case1229 Words   |  5 PagesBlack: from case Blue: from other sources Case summary A year after closing the McDonald’s campaign, PETA started to target KFC (part of YUM brands) since KFC was behind its competition in protecting animal welfare. KFC made initial efforts to comply without providing specifics of how compliance is achieved, but it was not enough for PETA to give up its commitment towards animal welfare at KFC. Eventually, PETA launched a campaign called Kentucky Fried Cruelty. Study Questions for â€Å"PETA sRead MoreBusiness Strategy at Kentucky Fried Chicken1228 Words   |  5 PagesKFC – Kentucky Fried Chicken: - It is one of the largest fast food company and the largest competitor among fast food firms. It is even largest in term of profit, market share, and revenue and customer satisfaction to its best. Subway -: The SUBWAY ® chain is the world’s largest submarine sandwich franchise, with more than 31,000 locations in 91 countries. The chain now has more than 1,400 stores in the UK and Ireland serving just under a million customers in the UK and Ireland every year. The SUBWAY ®Read MoreDifference Between Kfc and Mcdonalds Dratt4817 Words   |  20 Pagesaccepted by all, and gradually integrated into people’s lives in China. The rise of the fast food industry and the rapid development of the Chinese economy is also a very compelling new phenomenon. KFC and McDonald’s fast food companies, the two well-known fast food companies in Chinese market, which was play an important role in Chinese Fast Food market. They attract customers through its good quality and excellent service in China. According to Mcknese consulting report( 2013), current McDonaldsRead MoreTell Me What You Eat, and I’ll Tell You Who You Are1279 Words   |  6 Pageslater eaten by humans and animals. This being said, we can take the example of the Far East, China, and Japan. In that part of the world, rice is the central ingredient in almost everything agricultural. This old and historical tradition has not faded over time. Figures by the UNCTAD, Secretariat from the Food and Agriculture Organization (FAO) of the United Nations show that consumption of rice in China has gone from 50 million metric ton in 1961 to 160 millio ns metric ton in 2002. Same increasingRead MoreThe Contrast Between Mcdonald and Kfc in China6107 Words   |  25 Pagesreport is primarily written for a comparison of the development of different market situations between KFC and McDonalds in China, because of KFC and McDonalds are extremely popular in mainland China, almost everyone knows these particular brands. The development of two food companies are apparently perfect, they really have their own problems, so I write this report in order to analyse and study the two Western-style fast food issues. Then finally try to use some marketing principles and referenceRead MoreA Kfc Casestudy3919 Words   |  16 PagesKFC Case Study Introduction If one international brand must be selected as the most favourite one for Chinese consumers, it would be Kentucky Fried Chicken, or KFC as it is known more commonly. According to questionnaire survey conducted by the globally-renowned marketing researching company AC Nielsen in 30 China cities in 1999, KFC was accepted by Chinese consumers as â€Å"the most popular brand† and ranked as the No.1 among top ten international brands in China. With the increasing abundance

In General, The Word Miseducation Means To Educate...

In general, the word miseducation means to educate improperly. There are likely several ways I have been miseducated, some of which I may not even be aware of yet. I have long understood that education can happen outside a classroom. In fact many valuable life lessons were learned just going about day to day activities. Some of the best learnings have come from raising a child, experiencing and enduring tragedy and of course family has provided positive and negative lessons. When I think about miseducation I instantly go to my experiences within the education system. It is ironic to think that the education system may have educated me improperly. I have two university experiences, one past and one present, that provide clarification. My†¦show more content†¦Not exactly the professional I had aimed to become. I worked a position that did not require a degree. I was fortunate on my second application and did go onto become a Registered Dietitian. Those that were unsuccessful at securing an internship never became Dietitians. Some went back to university and some to general jobs in society. This program has since been significantly revised. Today, the internship is integrated into the program. If you are accepted into the program you will still graduate with a Bachelor of Science in Dietetics and immediately be eligible to register as a Dietitian. No one is miseducated of the outcome when applying to the program today. My second university experience is occurring at present. I have enrolled in the twelve month Bachelor of Education program to become an elementary teacher. I hope to graduate with a Bachelor of Arts much to my family’s surprise. From day one we have been educated on the pitfalls of the current education system. We have been guided to examine the system, the purpose of school and the hidden curriculum with a critical eye. We have been encouraged to promote democratic and enacted learning, to take brain breaks and we have been taught that the brain is incapable of learning when it is in a stressed state. We have seen wonderful examples of teachers modeling enacted learning and by no means do I mean my comments to be disrespectful of any instructor.

College Is a Waste of Time and Money Free Essays

In her article â€Å"College Is a Waste of Time and Money†, Caroline Bird attempts to pursued her readers that colleges are overflowing with students who don†t belong there. Her article first appeared in Psychology Today (May 1975). Since this material is outdated, I find it hard to believe that most of the responses by students and parents quoted in the article still hold true. We will write a custom essay sample on College Is a Waste of Time and Money or any similar topic only for you Order Now The author has set out to pursue the readers that college is a bad and unnecessary choice for today†s youth. Yet the author holds a bachelors and a masters degree from two different universities. I would think that if she thought college was really a bad choice and a waste of time and money, she would not have gone back to get her masters degree. I am a college student myself and there were only two things in the whole article that I was in agreement with. One was that colleges try to market themselves. The other was her paragraph on how Americans are looking less and less for great paying jobs and are looking more for job that they like doing. This unfortunately is also a contradiction to her piece of writing, because college prepares, and helps you get a job that you will enjoy. Furthermore, the author†s main ideas were not well thought out or well supported. An example of this might be her money investment idea. She implies that if an eighteen year old invested his/hers college tuition money in a bank, and kept it there till he/she was sixty-four, they would be twice as rich as those who go to school, graduate and work in their field of study. What she fails to mention is that while their money is gathering interest, it can not be touched till their sixty-four, and in the mean time they have to be making a living in another job which they probably hate doing. Overall, Bird†s attempt to pursue her readers that college is a waste of time did not work on me. Students are in colleges because they are told to, or because they still want to be financially depend on their parents and not have to worry about growing up to face the real world. The author in her article writes such ideas. Furthermore, since colleges became a big industry in the 60†³s, and now the number of people attending has fallen, colleges use marketing skills to bring more students in. They try to make college sound as easy as possible to make more people register. Students, once in college are not happy and drop out, or just hang out and finish just because they think it is the right thing to do. The author feels that students are sad because they are unwanted young adults. Since the world is overpopulated, we stick the eighteen-year-olds in colleges to temporarily get rid of them. We also fool ourselves into believing that these actions are good for them. Most of these unwanted young adults eventually learn to like it, and those that don†t drop out. The conservative Carneigie Commission estimated that five to thirty percent of students are in College reluctantly. Also buy giving figures of some surveys that students took, the author states that students think education is less and less important. Parents believe their kids are too young and immature to make a decision by them selves, therefore they pressure their kids into attending college believing it is the best thing for them. The author does not agree with these actions and thinks that students should decide for themselves whether or not they want to continue their education. If students feel that college is not for them, they should not stay there just because somebody expects them to. Furthermore, she states that if everyone got a higher education everybody would be on the same intellectual level, and there would be no difference in people. Some say that college is the greatest investment one can make. The author argues this point by giving examples of investments that greatly outweigh the average income of a graduate. If for example a student were to take his money for a four-year college, and put it in a savings account, by the age of sixty-four he would have twice as much money then if he were to graduate and earn a living with the help of his degree. Another example, which she gives, is based on a supposed Princeton student who liked fixing cars. The student could have put his college money in a bank, and go work for a mechanics shop. And as he was learning all the necessary skills, the money would be gathering interest. In ten years, he would have enough to buy out his boss, and start his own business. Afterwards she states that, although all these scenarios look good on paper, it is hard to put a dollar value on education. Next, the author talks about status, and that this is what attracts some to colleges. Most students that graduate do not necessarily make more money than those without a degree. She states that most people do not go to college for the money but for a career and a job which they will like doing. She gives an example of a guy named Jerry Darring, who quit his well paying family operated job to go back to college and get a degree which will help to prepare him for a less paying job which he will like to do. Most college students, when talking about getting a good job after they graduate, mean a job that will be pleasant for them. This sort of phenomenon is called â€Å"psychic income. † Most jobs, which these graduates will want to be employed in, are scares though. The amount of students in law school studying to be layers is twice as much as is needed. On top of that, graduates might not even work in the same field as they were studying for. Teachers, Engineers, and others were interviewed by the author, and said that they rarely use the stuff that they learned in college. Some also reported that they perform jobs that bear very little to none resemblance of a job which they were preparing for in school. The key that opens a door full of jobs is what a college diploma used to be. Now that attendance in colleges has doubled, a diploma can not even guarantee a job. The author then goes on to identify false statements about college effects on people. She states that colleges do not make people â€Å"intelligent, ambitious, happy, or liberal. It is the other way around. Intelligent, ambitious, happy, or liberal people are attracted to higher education in the first place (49). † Next she talks about learning experience that change a student while he is in college. That these experiences are not though by the college, but through jobs, friends, and time. While concluding her article, Caroline Bird says † We ought to make it possible for these reluctant, unhappy students to find alternative ways of growing up, and more realistic preparation for the years ahead (49). † In the whole article I have found only two specific points that I am able to agree with. One example is the author†s description of colleges trying to market their education. When I was a senior in my high school, a lot of colleges came to recruit us. While talking to some selected recruiters, and asking them why I should pick their college to go to, they were giving me reasons which had nothing to do with getting a good education. A great football team, a huge recreation centers, and stores on campus, were some of the reason I had heard. The other point that I agree with is that Americans put more priority on jobs they like doing than the jobs income. Unfortunately there are far more things I do not agree with in Caroline Bird†s article. First of all, how can she write an article stating that college is a waste of time and money, if she herself is a graduate? Not only that, she graduated with a masters degree. I would understand if she only had a bachelors, her argument could have been that as long as she started college, she should at least get her bachelors. But if college is such a waste of time and money why would she go on to get her masters degree. Furthermore, some points which she uses in her argument are not enough to pursued me. One example would be when she says â€Å"we fool ourselves into believing that we are sending them there for their own best interest. â€Å"(42) In my opinion this is true, true in the case that parents want a better and easier way of life for their kids. My parents send me to college so that I could make more money doing an easier job than they have to do, because they lack a college diploma. She feels that eighteen-year-olds should make their own choice whether to go to college or not. I think that when a person is eighteen, they are too young to make their own decisions. I know this from my own experience. If I had a freedom of choice when I was eighteen, I would not be writing this critique, because I would not be in college. But now that I have grown up and did some thinking I want to stay and get my degree. I feel that kids should at least try college, learn and see a couple of things and then decide whether they should stay or go. Generally, parents without a college education are the ones who put the most emphasis on their kids going to college and making something of themselves, in order to have a better life then they had. The author then goes on to challenge her own ideas by saying that college does prepare you for a job that you actually might like doing, and that is what most Americans want. So then would not college be a good choice for most Americans? How to cite College Is a Waste of Time and Money, Papers